About Neotrigen

Nutrition and health companies often face a daunting problem when it comes to reaching their target customers: a complete lack of consumer and market insights. This can cause otherwise amazing products to fail, launches to underperform, and can bring creative businesses promising to an early closure.

Neotrigen was created with the intention of connecting nutrition and health companies with their ideal audiences by providing these companies with the insights and data they require to sell more attractive, delicious and healthier products to their market.

Our unique approach allows us to obtain consumer insights that strengthens your business’s relationship with your customers, as well as providing them with richer, more nutritious food and drink products.
Because a healthier customer is a happier customer, and one who will keep coming back.

Sheena Christensen holds an MSc in Health and Nutrition from Copenhagen University. With experience in food sales and tastings within the whole foods sector, she has developed a deep understanding of consumer behavior and market trends. She has received recognition for outstanding sales performance in the food industry, showcasing her expertise in driving revenue for businesses in this space, as well as creating meaningful customer experiences.

Beyond sales, Sheena has contributed to impactful research, including designing a nutrition pilot study on food fortification (E’pap) and conducting a sensory meal study on consumer perceptions and preferences.

Publication: https://pubmed.ncbi.nlm.nih.gov/27765144/

This research equips her with data-driven insights to help brands refine their product offerings and engage their target audiences.

Sheena expertly bridges the gap between science and business, delivering actionable strategies that balance innovation with market demands.