Frequently Asked Questions
What does Neotrigen do?
Neotrigen helps companies in the food and beverage industry promoting health-centric incentives connect with their ideal customers through deep consumer and market insights. Our data-driven approach allows brands to develop better, healthier, and more desirable food and beverage products.
Why are consumer insights important in the health and nutrition industry?
Many health-focused companies struggle to understand what their customers actually want. Without consumer insight, even the best products can fail. We help bridge that gap, so your launches hit the mark and your products stand out.
Who is Neotrigen for?
We work with businesses in the food, beverage, and health sectors—especially those who want to understand their customers better and make more informed product and marketing decisions.
What makes Neotrigen different?
We don’t just offer generic data reports. We deliver actionable insights tailored to your market and product. Our background in both scientific research and real-world sales gives us a unique edge.
Can you help with product development?
Yes. By understanding consumer preferences and behavior, we can help refine or reimagine your product offerings to better meet customer needs and stand out in the market.
Who is behind Neotrigen?
Neotrigen was founded by Sheena Christensen, MSc in Health and Nutrition from Copenhagen University. She combines academic credibility with real-world experience in food sales, sensory testing, and nutritional research to bring brands closer to their audience.
How does the process work?
We start by understanding your product and market challenges. Then we collect targeted insights—from sensory studies to market trend analysis—and present clear, actionable strategies to help your brand grow.
Do you offer customized research?
Absolutely. Every project is different. We tailor our research and insights based on your product category, audience segment, and business goals.
How can you ensure that your research is reliable and of high quality?
Our approach is built on advanced video-based research tools, where data is collected through authentic, unfiltered participant reactions. We employ rigorous scientific and analytical methods to ensure that feedback is credible, representative, and relevant—providing you with valuable, actionable insights.
How do you ensure that the insights are relevant to our target audience?
All our sessions are carefully customized to your specific target group. Through targeted and segmented studies—including real-time and asynchronous video sessions—you gain direct access to your customers’ genuine needs, motivations, and barriers.
How can your video-based methods help us shorten the product development timeline?
By delivering quick, real consumer feedback, we enable early adjustments, reducing time to market and minimizing the risk of product failure. Our combination of live feedback and in-depth analysis creates an agile product development process.
Can you help us understand consumer behavior in their natural environment?
Absolutely! We offer in-home consumption studies where participants use your products in their everyday settings. This provides authentic insights into consumption habits, preferences, and reactions—knowledge that is often critical for creating products that truly meet consumer needs.
How do you ensure that our data and information remain confidential?
Data protection and confidentiality are fundamental to us. We follow strict protocols and comply with all relevant legislation, handling your data with the highest level of discretion and security.
What are the benefits of your hybrid video solution?
Our hybrid model combines the best of real-time interaction with in-depth, asynchronous insights. It gives you a comprehensive understanding of consumer attitudes and behaviors without compromising flexibility or depth.
How can I measure ROI from your services?
Our reports and recommendations generate tangible, measurable results—such as improved product fit, increased sales, and stronger customer loyalty. We help you translate insights into actionable business outcomes.
How quickly can I expect results?
Our methods are designed to deliver rapid insights—often within a few weeks—enabling agile decision-making and faster adaptation in your product development.
How can a startup like yours help larger companies?
Consensus bias, or groupthink, is common in established companies, where teams tend to assume everyone agrees, which can hinder critical thinking and innovation. As an innovative startup, we bring fresh perspectives, creativity, and the latest digital tools. Our flexible, modern video solutions can be tailored to larger companies’ needs, helping to strengthen product development and marketing with agile, cost-effective insights.
How do I get started with a collaboration?
It’s simple! Just reach out through our website. We’ll have an initial conversation to understand your needs, and then tailor a solution that provides you with the most valuable and actionable insights.
Still Have Questions?
Let’s talk. We’re here to help you turn data into better products and stronger customer connections.
