Hiring One Insights Expert Versus An Entire Team?

One question a company may want to enquire about before hiring a team of insights managers, is what are the benefits of hiring an expert insights person versus an insights manager or an entire team of insight managers?

Choosing the Right Research Setup

An in-house insights function can keep consumer research close to product and marketing decisions. A single specialist may be a good fit when research needs are focused. A larger team can offer more capacity and a wider mix of skills, but it also needs more investment and coordination.

The right setup depends on how often the business needs research, which skills it needs and how quickly it must scale.

What This White Paper Covers

This paper looks at six factors to consider:

1. Building internal research capability.
2. Staying close to business teams.
3. Scaling when research needs change.
4. Access to tools and methods.
5. Independent recommendations.
6. The value of insights for business decisions.

We have looked into this matter and summarised key findings within these topics:

• Building an internal research capability.
• One of the challenges of internal teams is proximity.
• Scalability when the business needs it.
• Access to advanced tools and methodologies.
• Objective recommendations.
• The real competitive advantage.