Hiring One Insights Expert Versus An Entire Team?

One question a company may want to enquire about before hiring a team of insights managers, is what are the benefits of hiring an expert insights person versus an insights manager or an entire team of insight managers?

We have looked into this matter and summarised key findings within these topics:

• Building an internal research capability.
• One of the challenges of internal teams is proximity.
• Scalability when the business needs it.
• Access to advanced tools and methodologies.
• Objective recommendations.
• The real competitive advantage.