Sheena Christensen
Launching a healthy product is harder than it looks. Consumers say they want less sugar, more protein and products that…
Launching a new product, refining your packaging, or entering the Danish market without real consumer feedback is a gamble. That's…
Launching a healthy food or beverage product feels straightforward on paper: identify a nutrition trend, reformulate a recipe, print "healthy"…
Big food companies built their empires on scale, distribution muscle, and decades of brand recognition. But recognition is no longer…- One question a company may want to enquire about before hiring a team of insights managers, is what are the…
- The pandemic exposed vulnerabilities in supply, routines and trust, prompting an awakening where consumers grew more conscious, vocal and experimental,…
- Every food or beverage brand eventually reaches the same crossroads: someone hands you the job of "understanding the consumer," and…
- A few weeks ago, I boarded a Swiss flight expecting the usual: a seat, a snack, a few hours of…
- It's one of the most frustrating patterns in the industry: a brand builds a genuinely healthy product clean ingredient list,…
