Knowing Your Consumer – Initial Steps

At NEOTRIGEN, we believe that consumer understanding is the key to better marketing and sales. Here’s a simplified guide to help your business take the first steps toward consumer research.

STEP 01: Allocate Responsibility

Assign a team member—ideally from your marketing team—to take ownership of consumer research.
This person will be the main point of contact and will coordinate the process.

STEP 02: Align with Business Objectives

Ask yourself:

• What consumer pain points do we need to explore?

• What do we wish we knew?

• What key information is currently missing?

Understanding these gaps helps us create a focused research plan tailored to your business goals.

STEP 03: Map Out Touchpoints

Get a clear overview of all consumer interaction points (e.g. website, email, customer service, social media).
Gather any existing data and insights from these channels. This forms the foundation for deeper analysis.

STEP 04: Define the Questions

Prepare the questions you want answered and ensure they are aligned with your objectives.
We’ll then help identify the best strategy and tools to gather the answers.

STEP 05: Share & Optimize

Use audience platforms to communicate with your consumers.
Capture their sentiments, feedback, and ideas—and use this knowledge to optimize your marketing and sales.