14 July 2026Every food or beverage brand eventually reaches the same crossroads: someone hands you the job of "understanding the consumer," and…
9 June 2026Rebuilding Relevance in BIG FOOD by Sheena Christensen
19 May 2026Operational leak post by Sheena Christensen- 29 March 2026When you walk into a supermarket and reach for a product without really thinking about it, that moment is rarely…
- 10 March 2026In today’s competitive food and nutrition market, consumers rarely choose products based on ingredients alone. The visual appearance of a…
- 22 February 2026When consumers walk through a supermarket aisle or scroll through an online grocery platform, decisions happen faster than most brands…
- 5 February 2026Consumer Personalities And Visual Cues In Food Choices- Color Before a consumer reads a single word on a package, before…
- 27 January 2026Brands Communicate Ingredients. Consumers Decide On Daily Routines. There is a gap that most food and beverage brands underestimate the…
- 26 January 2026Brands and Consumers by Sheena Christensen
- 26 January 2026Brands Communicate Ingredients. Consumers Decide On Beliefs There is a persistent gap in how the food and beverage industry operates…
